Our Management Team

John Allen Farlinger

Chief Executive Officer, Executive Chairman

Mr. Farlinger currently serves as Assure Neuromonitoring’s executive chairman and CEO. He joined the Corporation as an Independent Board Member in 2017. Mr. Farlinger is a veteran venture and private equity backed executive and entrepreneur and brings more than 20 years of experience in telecom, operations, technology and finance. He has held the position of Chairman and CEO of Urban Communications Inc. from 2014 until 2018. His past positions include Senior Vice-President of Teliphone Navigata-Westel from 2013 to 2014, CEO of Titan Communications/Galaxy Multimedia Inc. from 2009 to 2013 and before that was the CEO and President of Silicon Valley based Adzilla Inc. from 2004 until 2009. 

Mr. Farlinger is a Chartered Professional Accountant (CPA, CA) and graduated with a Bachelor of Commerce (Hons) from Queen's University.

John Price

Vice President of Finance

With an emphasis on corporate strategy, acquisitions and integration and budgeting and forecasting, Mr. Price is also highly skilled and experienced in capital raise and debt financing, M&A, accounting operations, compliance, and system implementations. Mr. Price brings over 25 years of experience in accounting and finance across various industries to his position at Assure. His prior positions include serving as chief financial officer at Alliance MMA and MusclePharm and as vice president of finance at multiple companies, such as Opera Software, GCT Semiconductor and Tessera Technologies. Mr. Price spent the first seven years of his career at Ernst & Young.

Mr. Price earned a Bachelor of Science in Accounting from Pennsylvania State University.

Paul Webster

Intern Chief Financial Officer

Mr. Webster has served as Assure’s vice president of strategy since January 2019. He leads efforts relating to signing in-network agreements, developing policies for out-of-network billing services, managing insurer relationships and government relations.  Mr. Webster has two decades of managerial and strategic leadership experience in the healthcare industry. Most recently he served as vice president of policy and health economics for Air Methods Corp. (formerly Nasdaq: AIRM), one of the largest air medical service companies in the world. While there, he was responsible for engaging with legislators, regulators and payers to articulate the economics of providing emergency air medical transportation. He also served in a variety of management positions that included responsibilities such as negotiating in-network contracts with health insurance companies, cost trend analysis and the analytics around out-of-network billing as well as integrating acquisitions. Before Air Methods, Mr. Webster served in accounting roles at Arthur Andersen, LLP and Compliance Systems, Inc.

Mr. Webster holds a Bachelor of Science degree in Accounting from Metropolitan State University of Denver and a Bachelor of Arts degree in Sociology from Hope College.

Beth Lindstrom

Vice President of Clinical Operations

Ms. Lindstrom has over 15 years of experience in intraoperative neuromonitoring. She specializes in process development, quality assurance and patient safety in a variety of clinical settings in and out of the hospital. Prior to her current position with Assure Neuromonitoring, she was a member of a smaller neuromonitoring company in Denver, Colorado where she led process development for the company to achieve The Joint Commission accreditation. She continues to oversee The Joint Commission accreditation with Assure.

Ms. Lindstrom holds a bachelor’s degree in biology from Arizona State University. She is a member of ASET: The Neurodiagnostic Society and the American Society of Neurophysiological Monitoring (ASNM).

Jerod Powell

Chief Information Officer

Mr. Powell has over 20 years of experience in cloud computing, digital transformation, process optimization and organizational development. He specializes in crafting and delivering customized solutions designed to support organizations through rapid growth and market share expansion. Prior to joining Assure, Mr. Powell served as president and chief information security officer at INFINIT Consulting, a Cloud Solution Provider and technology consultancy company. Previously, Mr. Powell was CEO & president of consulting services at Planetmagpie, an outsourced database hosting and IT consulting company, and before that was functional team lead and senior systems engineer at Microsoft.