Our Management Team

John Allen Farlinger

Chief Executive Officer, Executive Chairman

Mr. Farlinger currently serves as Assure Neuromonitoring’s executive chairman and CEO. He joined the Corporation as an Independent Board Member in 2017. Mr. Farlinger is a veteran venture and private equity backed executive and entrepreneur and brings more than 20 years of experience in telecom, operations, technology and finance. He has held the position of Chairman and CEO of Urban Communications Inc. from 2014 until 2018. His past positions include Senior Vice-President of Teliphone Navigata-Westel from 2013 to 2014, CEO of Titan Communications/Galaxy Multimedia Inc. from 2009 to 2013 and before that was the CEO and President of Silicon Valley based Adzilla Inc. from 2004 until 2009. 

Mr. Farlinger is a Chartered Professional Accountant (CPA, CA) and graduated with a Bachelor of Commerce (Hons) from Queen's University.

Preston Parsons


Mr. Parsons founded Assure Neuromonitoring in 2015. He currently leads the Company’s new business development efforts and serves on Assure’s Board of Directors. Mr. Parsons has extensive experience in the healthcare industry including nearly a decade as a distributor of Orthofix and LDR spinal implants. Prior to that, he was a quarterback in the National Football League for six years as a member of the Denver Broncos, Houston Texans and Arizona Cardinals organizations.

John Price

Chief Financial Officer

With an emphasis on corporate strategy, acquisitions and integration and budgeting and forecasting, Price is also highly skilled and experienced in capital raise and debt financing, M&A, accounting operations, compliance, and system implementations. Price brings over 25 years of experience in accounting and finance across various industries to his position at Assure. His prior positions include serving as chief financial officer at Alliance MMA and MusclePharm and as vice president of finance at multiple companies, such as Opera Software, GCT Semiconductor and Tessera Technologies. Price spent the first seven years of his career at Ernst & Young.

Price earned a Bachelor of Science in Accounting from Pennsylvania State University.

Alex Rasmussen

Executive Vice President of Operations

Mr. Rasmussen was appointed executive vice president of operations in January 2018. He oversees the Company’s staff of technologists and general operations, including the surgeon onboarding process. Between 2011 and early 2018, Mr. Rasmussen served as senior vice president and territory director for UMB Financial Corporation ("UMB"), a multi-bank holding company offering complete banking and related financial services to commercial, institutional and personal customers nationwide. Mr. Rasmussen led UMB's financial centers and small business lending channels for its western territory, overseeing 30 financial center managers and over 300 associates with full profit and loss responsibility for the division. Given his financial experience, Mr. Rasmussen will also support Assure's financial planning and analysis.

Mr. Rasmussen earned his Executive Master of Business Administration and Bachelor of Business Administration from the University of Iowa.

Paul Webster

Vice President, Managed Care

Mr. Webster has served as Assure’s vice president of strategy since January 2019. He leads efforts relating to signing in-network agreements, developing policies for out-of-network billing services, managing insurer relationships and government relations.  Mr. Webster has two decades of managerial and strategic leadership experience in the healthcare industry. Most recently he served as vice president of policy and health economics for Air Methods Corp. (formerly Nasdaq: AIRM), one of the largest air medical service companies in the world. While there, he was responsible for engaging with legislators, regulators and payers to articulate the economics of providing emergency air medical transportation. He also served in a variety of management positions that included responsibilities such as negotiating in-network contracts with health insurance companies, cost trend analysis and the analytics around out-of-network billing as well as integrating acquisitions. Before Air Methods, Mr. Webster served in accounting roles at Arthur Andersen, LLP and Compliance Systems, Inc.

Mr. Webster holds a Bachelor of Science degree in Accounting from Metropolitan State University of Denver and a Bachelor of Arts degree in Sociology from Hope College.

Stephanie Krouse

Vice President, National Technologist Manager

Mrs. Krouse oversees Assure’s team of technologists. She has 10 years of experience in intraoperative neuromonitoring. Prior to her current position with Assure Neuromonitoring, she was a member of a smaller neuromonitoring company in Denver, Colorado where she created a successful training program that interfaced with a local university to provide internship opportunities to undergraduate students. 

Mrs. Krouse holds a master’s degree in Biomedical Sciences from Colorado State University and a bachelor’s degree in Neuroscience from Regis University.  She is a member of ASET: The Neurodiagnostic Society, The American Clinical Neurophysiology Society (ACNS) and the American Society of Neurophysiological Monitoring (ASNM).

Sean Blosser

Vice President of Revenue Cycle Management

With an emphasis on process improvement, analytics and RCM turnarounds, Blosser has previously served as a financial leader at multiple healthcare organizations for both publicly traded and private equity portfolio companies. Before joining Assure, Blosser served as Vice President, Revenue Cycle Management with Option Care Health, where he was responsible for RCM functions at BioScrip Pharmacy, overseeing $780M in annual revenue and managing more than 400 team members while driving substantial improvements in collections, bad debt and billing processes.

Blosser earned a Master of Business Administration and Bachelor of Arts from the University of Colorado Denver.